May 21, 2010

gettin it write

Nike Football is getting massive buzz with this spot (partly because they announced it as the greatest television commercial ever, which just forces everyone to chime in an opinion.) Greatest ever or not, its a great spot; I love how many cultural touchpoints they hit. The spot was directed by Alejandro Inarritu. According to merinews, "The Write the Future campaign was created by Wieden & Kennedy Amsterdam, with post-production by The Mill. The production company behind the ad campaign is Independent Films. The music track is Hocus Pocus by Focus." It's worth a watch if you haven't seen it.
  • YouTube: Nike, Write the Future (full length)
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