December 7, 2008
I've finally started to see some of the new Pepsi packaging making its way onto store shelves. I do like the contrast of having both old and new on display in their environments together (probably not exactly the way the marketing heads would like it to be). I seem to be in the minority here, but so far I still like it. I don't care for the new Pepsi globe (maybe that's what everyone is reacting to rather than the packaging as a whole), but I do (big surprise) love the clean simplicity of the rest, especially compared to the old. I still wanna wait til the whole line is out before final judgment, but so far it seems that though its far from perfect, at least its an improvement.
Posted by Jon Berry at 11:15 PM