November 8, 2007

pantry raid

Once again, time for another press release. And since one point of press releases is getting exposure on web sites, I might as well use my own space for them as well. I haven't been releasing these as often as I should be, but self-promotion always ends up taking a back seat to other projects and priorities. Probably a couple more of these to come in the next few weeks, but for now, here's the latest on a recent project for Style Network:

jonberrydesign Cooks Up Graphics for New Style Series "Pantry Raid"

Los Angeles broadcast design studio jonberrydesign designed and produced the main title and graphics package for The Style Network series "Pantry Raid," produced by Dalaklis McKeown Entertainment. 'Pantry Raid' features chef Michael Schulson making surprise visits to homes and teaching novice cooks to make meals using only ingredients that happen to be in their pantry.

"The look for Pantry Raid is an extension of the logo that had already been created by Comcast Entertainment Group designers," said Designer/Creative Director Jon Berry. "The network wanted the open to feature as much full frame video as possible with minimal graphic intrusion. Using the circular elements gave me a simple but dynamic device to abstractly reference time, a stove dial, and the evolution of learning while still keeping the focus on the video."

Because video in Pantry Raid is often of busy cluttered kitchen shots, Berry felt it was important for the graphic elements to be clean and simple, yet feel active and lively. The white base fit The Style Network feel and the red and blue palette spoke toward the hot and cold nature of cooking. The continuously opening elements are meant to reference a sense of discovery and optimism to fit the lighthearted but instructional nature of the show.

“jonberrydesign was a great asset to a project that had a tight dateline and specific needs. Jon’s creative input and design execution took this package to the next level,” said Reuben Lee, Art Director at E! Networks. “It’s always a pleasure to work with someone who knows what he’s doing. jonberrydesign delivers!”

The completed package includes the main title sequence, in-bumps, out-bumps, various lower third and information panel formats, and transitions. All design and animation was completed by jonberrydesign using Adobe Illustrator, Photoshop, and After Effects entirely on Apple Macintosh platforms.

Pantry Raid airs on The Style Network Wednesday nights at 9pm ET/PT.

About jonberrydesign:

jonberrydesign is the Los Angeles based studio of Jon Berry, an award-winning broadcast designer/animator and creative director of television branding, motion graphics, promotion campaigns, main title design and show packaging. For more information, contact Jon Berry at 213.926.1678, or visit

About Comcast Entertainment Group:

Based in Los Angeles, recently formed Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming; and G4 offering the last word on gaming, technology, animation, interactivity, and "Internet culture" for the male 18-34 demo. E! is currently available to nearly 91 million cable and direct broadcast satellite subscribers in the United States. In 2006, E! launched the E! Everywhere initiative underscoring the company's dedication to making E! content available on all new media platforms any time and anywhere -- from online to broadband at The Vine @E!Online to wireless to satellite radio to VOD. The Style Network currently counts 57 million cable and satellite subscribers and G4, the #1 podcasted cable network in America, is available in more than 63 million cable and satellite homes nationwide.

client: Style Network (Comcast Entertainment Group):
network SVP Creative Director, On-Air Design: Ann Epstein-Cohen
network Art Director: Reuben Lee
network Associate producer: Courtney Henderson
network Associate producer: Jodi Binstock

Images and video file resources available for media:
or (for best results, use an ftp client)
password: media

contact: Jon Berry, Designer/Creative Director

  • Quicktime movie: Pantry Raid graphics package

    langolier said...

    Nice work, Jon!

    Don't neglect posting your press releases here. It lets all of us keep up with what you're doing besides rodeos and All Star games.


    Anonymous said...

    Sweet!! Another program to add to my Tivo list so I can see your work! Congrats!!