January 19, 2006

modern phx

I don't know exactly where my fascination for mid-century modern design and architecture comes from, but the clean and dynamic lines always intrigue and fascinate me. I drove by this sign in Phoenix - its just plain huge. I was surprised how little I was able to find out about it when trying to research it. The dealership has been in that location since 1957, but nothing says that the sign has been there since then. I did come across a well designed site called Modern Phoenix by Matthew and Alison King - it's a great trove of photos, info, and links. This link will take you to pages of roadside signs by Jim Hale, but be sure to click around to the main home page and other parts of the site...
  • Modern Phoenix - Vintage Neon by Jim Hale
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